Junior Football Betting
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New rules to prevent football clubs exposing children to gambling websites and betting offers by promoting them on their social media platforms come into force next month.
But the restrictions imposed by the Betting and Gaming Council will only apply to its members, which are gambling firms based in the UK.
An analysis by Sportsmail suggests fourteen top-flight clubs currently have betting partners or sponsors not covered by the rules, leaving them free to keep displaying the adverts and promotions.
It will now be up to Premier League clubs and their overseas partners to decide if they are going to follow the best practice.
This weekend, three Premier League clubs with overseas betting partners - Newcastle United, Burnley and Arsenal - were pushing gambling offers to fans, ahead of matches.
Betting companies are one of the mainstays of sponsorship in the Premier League, with deals across the division worth more than £70m per year.
Sponsorship covers everything from matchday and training kit, as well as pitch side hoardings and online profile.
There is widespread concern about the exposure of children to gambling brands through football and where advertising appears on social media, often endorsed by the club, it is a direct pitch to youngsters viewing those channels.
On Saturday, Arsenal promoted a Super Boost offer with its 'official betting partner' directly above a retweet from the Junior Gunners, featuring a young mascot giving a virtual team talk to the players before their game against Leeds United. The ad attracted sharp criticism from an MP who campaigns for tighter regulation on gambling.
The advert would fall foul of the new rules from the Betting and Gaming Council, which come into force from March 1, but it would not be restricted because the firm involved is not under the BGC’s jurisdiction, a spokesman for the representative body told Sportsmail.
In fact, the majority of clubs' gambling partners are not covered by the BGC code. The Premier League will now discuss the best-practice guidelines with clubs and the BGC is hoping they are adopted throughout the league.
Brigid Simmonds, chairman of the BGC, said: “Football clubs are an important part of the sporting fabric of this country, followed by millions of all ages on social media.
“Our members rightly have a zero-tolerance approach to gambling by under-18s, so as an industry we are understandably concerned that children may be exposed to betting adverts on Twitter.
“Our new guidelines make clear the standards expected of football clubs when they post gambling promotions on social media, and I look forward to them being put into practice as soon as possible.”
The new rules, which will also apply to the EFL, were drafted after the Gunners attracted criticism for a previous advert when they promoted their betting partner before the FA Cup tie with Southampton last month
BBC MOTD pundit and ex-England international, Gary Lineker highlighted the club’s tweet and attracted almost 50,000 likes.
The rules include no links or display of betting sites' web addresses, no offers, calls to action, or display of odds or retweets of betting companies’ own marketing on football clubs’ social media.
On Sunday, Arsenal’s ‘Super Boost' promotion included a link to the website with a display of odds 'for Arsenal to win and keep a clean sheet'.
The Super Boost graphic and link was within an Arsenal FC tweet, with the message: 'Think we can make it five and win today's game? Here's your super boost for #ARSLEE.'
‘Football clubs are using their social media to push betting. It is probably part of the deal they have with gambling companies,’ MP Carolyn Harris, chair of the All-Party Parliamentary Group on Gambling Related Harm, told Sporstmail.
And she was particularly concerned about Arsenal’s use of its Twitter feed, even after the club had been called out by Lineker.
‘They need to be more careful in how they treat these things,’ said Harris.
‘Given the attention on them I would have though a big club like Arsenal could not behave in this way. They need to stop it and if they can’t, they need a serious conversation with their sponsor.’
Harris said research has shown that children absorb marketing from gambling companies and it influences their behaviour in later life.
‘I have known children who have grown up and know the names of gambling companies before they know the names of the players,’ she said.
On Saturday, Burnley retweeted a Price Boost promotion from its betting partner ahead of the club's 3-0 with at Crystal Palace.
It included a graphic with odds and link to the website, although it did carry 18+ and Gamble Aware branding.
Meanwhile, Newcastle United retweeted betting promotions for two gambling firms on Saturday before the team lost to Chelsea 2-0.
One offered £25 of Just Eat vouchers for a retweet and the other offered a £10 bonus token if a follower could guess the name the first Newcastle goal scorer, to which one punter replied: 'Don't be silly... no one.'
The BGC is aware of the limitation of the rules it has announced and has written to the Premier League and EFL urging them to promote good practice to all their clubs.
Arsenal were approached for comment. Sportsmail understands the Premier League is planning to discuss the BGC rules with clubs.
Source: m.allfootballapp.com
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Football Tips for Junior v Millonarios
Our suggested bet prediction tip for this Primera A - Apertura game located in Colombia is a HOME WIN for Junior. Junior has 2.08 odds to win the football match, odds provided by probably the best online bookmaker, William Hill. If you want to bet on this soccer game, our advice is to bet on a HOME WINBest Online Football Betting Site
for Junior.Game: Junior v Millonarios
Location: Colombia
Competition: Primera A - Apertura
Kick Off Time:
Football Betting Tips
01:00 GMT 
Date: 24.02.2021
Odds: 2.08