3/30/2022

What Is The Most Popular Betting Site

  • The likes of Visa and Mastercard are the most common payment options, but with the new credit card ban for UK betting sites, operators are soon to come up with more innovative payment solutions. Payment solutions such as e-wallets such as PayPal and Skrill also very popular.
  • We will mention the best betting offers and describe how to open a betting account. The quality of customer support of the leading sports betting sites is also going to be discussed. You will also have the chance to learn some new betting tips for the most.
The recommendations, review and ratings you find on topbettingsites.co.uk are all constructed by our independent team of authors and are solely our own. We pride ourselves on the accuracy of information provided and do our best to keep all content as up to date as possible. We are compensated for any traffic we refer to the bookmakers we review.
September 25, 2018 4:18 pm

There has never been a wider range of different online betting sites to choose from than that which exists today. There are literally hundreds of different places that a would-be punter can head in order to pop a bet on via their PC, laptop or mobile device.

It’s hard to know which to join and one think you can look at to help make that decision is just how popular different sites are with other punters.

That’s why, right here on this page, we’re going to try to answer the question of ‘which are the most popular online betting sites?’

List of the best betting sites for 2020 - UK bookmakers reviewed and compared against each other to show the best bonus deals and odds available!

Google Trends Graph: Bookmaker Popularity


The above is a Google Trends graph for five of the top online betting sites over approximately the last 5 years.

Google Trends is an analytical tool which displays how many times a particular search term is entered in Google and therefore the more times a bookmaker is searched the more popular they are.

This particular Google Trends graph shows many things with the main takeaways being:

  • The overall popularity of online betting has been fairly constant over the last 5 years.
  • Searches for each individual bookmaker tend to rise and fall at the same times (caused by seasonal events like the Grand National or World Cup).
  • Bet365 are searched for considerably more often than all of the other betting sites and be considered the most popular.

Here’s the deal you can get if you want to join Bet365:

  • #1
  • Get Bonus
Open Account Offer.Up to £100 in Bet Credits for new customers at bet365. Min deposit £5. Bet Credits available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits & T&Cs apply.

How Do We Rate Them?

There is, of course, more to choosing the right online betting site for you than simply opting for the one which is most popular with other punters.

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You also want to know whether that bookmaker runs the kinds of promotions you like, offers the markets you want to bet on, provides adequate customer service and generally does right by their customers.

That’s why we’ve taken the time to review and rate the major online betting sites according to all of those criteria and more. The table below demonstrates our top five choices of online betting site, ordered by our individual ratings and also shows you the welcome offer you could enjoy if you did decide to sign up to any one of them.

  • #1
  • Get Bonus
18+ New Customers only. Deposit, opt in and place a £5 qualifying bet at odds of 2.00 or greater within 7 days of opening a new account; excludes cashed out bets. Receive 2x £10 Free Sports Bets, valid on set events only at odds 2.00 or greater, expires in 7 days. Plus a £10 Game Show Bonus, selected games, wager 40x to withdraw a max of £250. T&Cs Apply. Please Gamble Responsibly.
  • #2
  • Get Bonus
Open Account Offer.Up to £100 in Bet Credits for new customers at bet365. Min deposit £5. Bet Credits available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits & T&Cs apply.
  • #3
  • Get Bonus
18+. Play safe. New customers using Promo code H30 only, Min £10/€10 stake, min odds 1/2, free bets paid as 2 x £15/€15, free bets credited after settlement of first qualifying bet, free bets will expire 30 days after the qualifying bet is placed, payment method/player/country restrictions apply.
  • #4
  • Get Bonus
18+ Eligible UK+IRE players. Paypal & some deposit & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 = 4x £5 free bets. Free bets valid for 7 days, stake not returned. No cashout, restrictions + T&Cs apply.
  • #5
  • Get Bonus
New UK & NI customers only. promo code ‘SPORTS60’. Deposit & place first sports bet of £10+ in one bet transaction, at odds of Evens (2.0) +. settled within 60 days. First bet must be on Sports. £30 in Free Bets credited within 48 hours of bet settlement, 7-day expiry. Payment restrictions apply. SMS validation may be required. Max 60 Free Spins on Justice League Comics. 7-day expiry. Full T&Cs apply.

How Did Bet365 Become The Most Popular Site?

As was demonstrated by the Google Trends graph featured earlier on this page, it is Bet365 which, when ranked by searchers, is considered to be the most popular of all online betting sites.

As well as getting the most Google searches of all bookmakers, it is reported that the company already have approximately 23 million customers worldwide (according to wikipedia).

That begs the question, therefore, of just how Bet365 have managed to rise to the very top of the online betting industry?

The answer to that question can be said to have begun to be answered by the evidence of our above table of bookmaker ratings. That table shows, after all, that Bet365 offer – in the opinion of plenty of people along with ourselves – one of the best online betting services around and that goes a long way toward ensuring popularity and success.

There are a number of different aspects of the Bet365 offering which help to make it the very best on offer. Firstly, they offer arguably the widest range of betting markets of any online bookmaker and make them available via a collection of extremely user-friendly and attractive platforms, in the shape of their desktop site and various mobile apps. On top of that, Bet365 also run some of the most interesting and generous promotions and offers around, which help to further ingratiate the company with punters.

Offering a truly top class service doesn’t always guarantee that a company will become the biggest in its field, however. That company must also excel in terms of marketing strategies and corporate decisions regarding issues such as when and where to expand. Having been established in 2000 as an online focussed bookmaker, Bet365 have always been ahead of the curve in these two areas.

Quickly recognising that the small number of largely unsuccessful betting shops owned by her father weren’t the future of the company, Denise Coates – the driving force behind Bet365 – turned the betting firm into a cutting edge IT focussed organisation. She got Bet365 in on the ground floor of the online betting industry and the company have hardly looked back since.

Thanks to that forward-thinking move in its early days, Bet365 managed to develop one of the best online betting platforms around and have for a long time been able to market themselves as the ‘world’s favourite online sports betting company’.

From their earliest beginnings in Stoke-on-Trent, Bet365 now employ over 3,500 people worldwide and have major offices in Gibraltar, the United Kingdom and Australia. The latter of those is to manage the company’s thriving Australian operations which are regulated by the Northern Territory Government and advertised by Hollywood star Samuel L Jackson.

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Related Posts

The easiest way to lose money all the time as a punter is to have no online sports betting strategy. One of the things that typically separates successful and professional punters apart from unsuccessful punters is the betting strategies employed. Successful punters recognize that one-size doesn’t fit all sports and games, and can tailor their approach to the game at hand. But above all, they have a personal conviction in these strategies, and do not make their move with every suggestion they come across. Before diving into the different betting strategies, let’s look at why betting strategies are super important.


© Adobe Stock/George Serban

Here is an overview of the most popular betting strategies. Click on the link to learn more about each one:

Why Betting Strategies are Important

1. Betting strategies are important for punters who have adopted sports betting as a business and are committed to long-term success. This means you’ll commit time to learn the betting strategies that exist and create a proper plan for your success. This is important, considering that sports betting can sometimes be unpredictable, thus the need to base all your strategies on value betting — identifying games where the odds presented are not representative of the likely outcome.

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2. In the the long run, you’ll identify specific strategies that work best for you, fit into your budget, and match your risk appetite. You’ll have a model that makes betting simple and profitable for you. Having a unique betting strategy also sets you apart from other punters and increases the chances of you winning. This is because betting companies include popular online betting strategies into their models and try to mitigate them as much as possible. Like we mentioned above, sports betting is a business; even if your business isn’t exclusive, you must develop your unique selling point or value proposition.

How to develop your betting strategies

As we inferred above, it would make a whole lot of sense to tweak the many betting strategies available today. But how do you get started?

1. Research and patiently read about all existing betting strategies. Our website extensively covers many general betting strategies. This research will form the foundation of your strategy and plans.

2. Be observant of the betting market and the sports you want to bet on. For example, the introduction of VAR into football has probably increased the number of penalties in football. This can be a starting point for a particular strategy. Be on the lookout for trends that jump out. However, make sure that the trends are not just perceived but also backed by facts and hard data, where applicable.

3. Now that the idea is formed, the next step is to seek other variables that may influence the idea you’ve identified. For example, a smaller stadium might make it easier for teams to concede corners. A stadium with a bad pitch may not favour an attacking brand of football in a match.

4. After settling on a strategy, the next step is to test and tweak. You test your theory/strategy with very small stakes and monitor how well you do with the bets you placed. With every result, examine if there’s any way you can adjust the strategy to include variables you overlooked, or to remove variables that do not affect the outcome.



Here is an overview of the most popular betting strategies. Click on the link to learn more about each one. Let the articles inform your choices and form the bedrock of your betting strategies.

Back & Lay
The Back & Lay strategy is one of the most popular strategies in the market. While “back”-bets are the most common kind of sports bets where you bet ON a certain outcome of a game/event, “lay”-bet means you’re betting AGAINST the same outcome. What makes this strategy so interesting is that you can deal and sell with your bets on book-makers like Betfair. […] Read more


© Konfambet Double Chance options

Double Chance
The Double Chance bet is an online betting strategy that is particularly interesting for risk-averse bettors. In this case, you’re betting on the probability that one of two events will happen. As a result of betting on two outcomes of a game, your odds to win the bet is enhanced by 33%.[…] Read more

Halftime/fulltime bets
With this betting system, the risk is a little greater. In this scenario, you bet on both the half-time and full-time scores/result of a game. In our overview, we provide ideas on what this kind of bet looks like when it is won, and give you information about your chances of winning. Additionally, we show you the most suitable sports for this strategy. […] Read more

What Is The Most Popular Betting Site Today

Handicap
Handicap Bets are more applicable when you expect a favourite to win…and to win handsomely. You simply give the supposedly weaker team an advantage (handicap) and expect the favourite team to overcome the advantage. This way, you can get higher odds for teams who are expected to win 9.9 out of 10 games. […] Read more

Head-to-Head bets
The name gives this strategy away. You back one individual/team against another in a contest. This is most interesting when betting on individual sports, but you can also bet on two competitors in a team sport, and let them virtually step up against each other. […] Read more

Hedging
Similar to real stock markets, you can hedge your bets against possible losses through selling and buying other bets. Betfair is the most common book-maker that offers possibilities to hedge your bet. If you want to learn how it works and get a short introduction and good examples, follow the link and learn more about this betting strategy. […] Read more



Multibet
The goal of Multi-bets is to gain high combined odds by adding multiple single bets (called “legs”) to one bet. You should keep in mind that with this betting strategy, your risk of losing the bet increases with each added leg. Multi-bets or Multiples are most interesting with football bets but you can make a good profit out of other sports as well. […] Read more

Last-Minute-Goal
In this article, we describe the attractive strategy of Last-Minute bets. Over the last few years, this strategy has become increasingly popular, especially with games that are being watched and where live bets are available. The further a game advances, the higher the odds of no goal to be scored gets. In this instance, you can bet against the current standings and you can earn some good profits. […] Read more

Best Betting Sites Us

Lucky 15 bet
As an advancement of the Yankee Bet, the Lucky 15 Bet includes, obviously, 15 bets. These 15 bets comprise of 4 single bets, 6 two-leg multi, 4 three-leg multi, and 1 four-leg multi. How this strategy works and how big your chances of winning are, are shown in this article.[…] Read more


© Betwinner Over/Under options

Over/under
This nice and simple betting strategy is easily explained. You have to figure out if the score/points during a game was higher or lower than the expected score. Although it initially only included betting on the number of goals scored during a football match, you are now able to bet on almost everything that is countable. That is why this strategy is not only available for football bets but also other sports like basketball, tennis or every other game.[…] Read more

Scorecast/wincast
In both the scorecast and the wincast you have to bet on a player to score a goal. The only difference between those two strategies is that, in addition to predicting the scorer of a scorecast bet, you have to guess the exact result of the game; while for a wincast bet it is enough to predict the winning team. In both cases, you need a little luck to win but also a good knowledge of the competing teams.[…] Read more



Surebets
Surebets or arbitration are bets that will bring winnings through combinations of specific single bets placed on different bookmakers. To successfully make money with sure bets you have to find the most lucrative quotas from different bookmakers and calculate if these bets are indeed sure bets. […] Read more

System bets
System or Yankee bets are most interesting when you want to play risky bets. It is similar to multi-bets in the sense that they both require multiple selections. However, the difference is that with system bets you can still win money, even if one from your selection loses. For multi-bets, that is not the case. […] Read more

If we have caught your attention for sports betting strategies and everything that deals with it, we recommend you our Livetipsportal bet calculator app, where you can calculate your odds easily on your smartphone.